About ProWine China
ProWine China is the largest and most influential international trade fair for wines and spirits in mainland China. Held annually in Shanghai, this prestigious exhibition serves as the premier platform for the wine and spirits industry to connect with Asia's rapidly growing beverage market. As part of the renowned ProWein family of exhibitions, ProWine China brings together international wine producers, distributors, importers, and industry professionals to showcase premium wines, craft spirits, and innovative beverage solutions. The event reflects China's emergence as one of the world's most dynamic wine markets and provides unparalleled access to Chinese wine buyers, retailers, and hospitality professionals.
Event Focus
Fine Wines | Premium Spirits | Champagne & Sparkling Wines | Organic & Natural Wines | Craft Beer | Wine Technology | Wine Accessories | Packaging Solutions | Distribution Services | Wine Education | Hospitality Solutions | Bar Equipment | Beverage Innovation | Wine Tourism
Event Highlights
1,000+ Exhibitors from 40+ Countries and 25,000+ Trade Visitors make ProWine China the leading wine and spirits trade fair in Asia. The event features comprehensive wine tastings from renowned wine regions worldwide, masterclasses and seminars led by international wine experts, networking events connecting producers with distributors and importers, specialized zones for organic wines and craft spirits, and business matching services that facilitate successful partnerships in China's lucrative beverage market.
Why Attend
ProWine China offers unmatched opportunities to enter and expand in the Chinese wine and spirits market. Discover premium wines and spirits from established and emerging wine regions, connect with key buyers from China's retail, hospitality, and distribution sectors, gain insights into Chinese consumer preferences and market trends, participate in expert-led tastings and educational sessions, and establish business relationships with importers and distributors across Greater China. As Chinese wine consumption continues to grow and diversify, ProWine China is essential for any wine or spirits brand seeking to succeed in Asia's most promising market.
Organizer
Messe Düsseldorf (Shanghai) Co., Ltd.