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Sports & Outdoor

ISPO Beijing

ISPO Beijing logo

Dates

10 January 2026 -
12 January 2026

Annual Event

Location

Beijing, China

Venue

China National Convention Center

ISPO Beijing

About ISPO Beijing

ISPO Beijing is Asia's leading sports business platform and the premier kick-off event for the sports lifestyle industry in the Asia-Pacific region. Since its inception in 2005, this annual trade show has been driving innovation and growth in the sports and outdoor sector across Asia. Organized by Messe München, ISPO Beijing brings together international and local brands, retailers, and industry professionals to showcase the latest products, trends, and technologies in sports equipment, outdoor gear, activewear, and fitness solutions. The event serves as a crucial marketplace for accessing the dynamic and rapidly growing Asian sports market.

Event Focus

Outdoor Equipment | Snow Sports | Running & Fitness | Health & Wellness | Sports Fashion | Athletic Footwear | Sports Technology | Camping & Adventure Gear | Urban Sports | Performance Textiles | Sports Accessories | Winter Sports Equipment | Activewear | Fitness Equipment

Event Highlights

300+ Exhibitors and 500+ Brands from around the world attract approximately 30,000 professional visitors to this three-day event at the China National Convention Center in Beijing. ISPO Beijing features cutting-edge product innovations, the ISPO Award showcasing outstanding sports products, comprehensive trend presentations and industry forums, international networking opportunities, and business matching services. The event provides a platform for brands to enter and expand in the Asian market while offering retailers access to the latest sports and outdoor products.

Why Attend

ISPO Beijing is the essential gateway to the Asian sports and outdoor market. Experience the latest innovations in sports equipment and outdoor gear, connect with leading international and Chinese brands, discover emerging trends in sports lifestyle and performance wear, meet key buyers and retailers from across Asia, and gain insights into consumer preferences in the world's largest sports market. Whether you're a manufacturer, retailer, distributor, or industry professional, ISPO Beijing provides unparalleled opportunities to grow your business and stay ahead of market trends in the rapidly evolving Asian sports industry.