China Toy Expo

About China Toy Expo

The China Toy Expo (CTE) is Asia's largest B2B professional trade fair for toys and juvenile products, held annually in Shanghai. Organized by the China Toy & Juvenile Products Association, this comprehensive exhibition showcases the complete spectrum of the toy industry, from traditional toys and games to cutting-edge educational products, baby care items, and licensed merchandise. As the world's leading sourcing platform for toys manufactured in China, CTE brings together toy manufacturers, brand owners, distributors, retailers, and buyers from around the globe to explore the latest trends, innovations, and business opportunities in the dynamic toy and children's products market.

Event Focus

Toys & Games | Educational Toys | Baby Products | Preschool Equipment | Licensed Products | Model & Hobby | Electronic Toys | Outdoor Play Equipment | Arts & Crafts | Dolls & Plush | STEM Toys | Smart Toys | Nursery Products | Maternity Products | Childcare Equipment

Event Highlights

3-Day Exhibition featuring 2,500+ Exhibitors showcasing over 100,000+ Products and attracting 100,000+ Professional Visitors from the global toy and juvenile products industry. The event includes comprehensive displays covering the entire toy value chain from manufacturing to retail, special zones for baby products, preschool equipment, and licensing, international pavilions featuring toy innovations from leading markets, trend showcases highlighting the latest in educational toys and STEM products, business matching programs connecting manufacturers with international buyers, industry forums on toy safety standards and market trends, and extensive networking opportunities with retailers, distributors, and e-commerce platforms from around the world.

Why Attend

CTE is the essential gateway to China's massive toy manufacturing capabilities and the Asian toy market. Source innovative and high-quality toys directly from China's leading manufacturers, discover the latest trends in educational toys, STEM products, and smart toys, explore comprehensive baby and juvenile product ranges under one roof, and connect with international buyers, retailers, and distributors. Whether you're a toy retailer, distributor, brand owner, or e-commerce operator, CTE offers unparalleled access to the world's largest toy production base, providing opportunities to discover new products, negotiate directly with manufacturers, and stay ahead of market trends in the ever-evolving toy industry.